Semester+1+Vocab

pre-production - The first phase of video production. Any and all activities that occur before the cameras begin recording. production - The second phase of video production. The actual shooting, recording, and or capturing of video. post-production - The third phase of video production. Any and all activities that occur after the cameras have stopped recording. Including sequencing, editing, graphics, sound effects and music. distribution - The fourth and final phase of video production. Delivering the final project in the right format and to the proper outlets. target market - A particular group of consumers at which a product/service/video is aimed. Call to Action - An instruction to the audience to provoke an action. (call, visit, click, do, etc). program proposal - The very first step in video production. A document created by the scriptwriter in order to "pitch" the general idea to the person/people that need to give approval for further pre-production to begin storyboard - Takes place after the program proposal has been approved. Sketches that represent the plan and sequencing of elements involved in the video production. production meeting - A meeting with the entire production crew in which the producer/director lays out the key concepts for the project. Pre-production, production, and post-production tasks are assigned. editing - The process of placing individual clips in a logical order. (Sequencing) Editing also includes adding transitions, filters, text, music and sound effects.
 * UNIT 1**

angle – The precise viewpoint from which something is observed. POV – Point of View. An angle in which the camera assumes a subject’s view and thus the viewers see what the subject sees. (1st person) pan – A camera pivot, moving the lens horizontally. Pan left. Pan right. tilt – A camera pivot, moving the lens vertically. Tilt up. Tilt down. zoom – Technically this isn’t a camera move, but a change in lens focal length which gives the illusion of moving the camera closer or further away. Zoom in. Zoom out. truck – A camera movement that is parallel to the set. Truck left. Truck right. dolly – A camera movement toward or away from the set. Dolly in. Dolly out. dolly zoom – A combination camera move which makes the foreground images stay the same while the background elements grow or shrink. (also one of your assignments) glide track – A track system that allows for smooth camera movements. (Dolly, Truck) shaky cam – Rough, bouncy, camera movements. Used intentionally for a dramatic effect. When used unintentionally, its just bad production. (aka – fire hose, jitter cam, hand held) shot sheet – A numerical listing of each shot to be captured during production.
 * UNIT 2**

white light – A mixture of all colors at the same intensity. white balance – Calibrates the camera for accurate color display in different lighting conditions. Should be performed prior to any recording. Planck’s Law – An equation to find and apply the different temperatures of light. 3200K – Indoor color balance. Tungsten balanced. 5600K – Outdoor color balance. Daylight balanced. key – An effect in which a portion of the picture is electronically removed and replaced with another source. chrominance – The color portion of the video signal, which includes the hue and saturation. chroma key – An effect in which a specific color is blocked from the video source. luminance – A measure of the brightness of a video image luminance key – An effect in which a specific brightness is blocked from the video source.
 * UNIT 3**

Element Rule #1 – Stick to thick. Element Rule #2 – Concentrate on contrast Element Rule #3 – 3 by 3. Never use more than 3 lines of text, and all elements need to be on screen for at least 3 seconds. Element Rule #4 – Motion is a must. GRFX – Production jargon for “graphics.” All of the artwork seen in a production including titles, logos, and even still images. OTS – Production jargon which stands for “over the shoulder.” In a news broadcast OTS is a location to place graphics while a story is being reported. title safe – Term used in video production to describe areas of the picture in which titles can be seen while avoiding distortion. action safe – Term used in video production to describe areas of the picture in which action can be seen while avoiding distortion. aspect ratio – The relationship of the width of the screen to the height 16:9 – High Definition broadcast video aspect ratio. (current) 4:3 – Standard Definition broadcast video aspect ratio. (old) Ken Burns Effect – A slow panning and zooming effect used in video production for still imagery. The slow movement adds more visual interest. keyframe – Defines the starting and ending points of any smooth transition or movement.
 * UNIT 4**